Count the Passes


Before you read anything further, please stop and watch the 1:22 minute video called “Selective Attention Test.” You will be asked to count the number of times that the people in white t-shirts pass the ball to each other. In order to make it more difficult, there are three other people in black t-shirts moving in random patterns, weaving in and out of the team in white tees. OK, stop and watch the video.


Now I’m going to tell you what my blog post is really called: “Seize the Gorilla.” But had I named that upfront, you would have been alerted that something wasn’t quite right in what the video was requesting you to do. I saw this video for the first time over the weekend when McKay Christensen, President of Melaleuca, showed it to a group of people who are building a Melaleuca wellness business. McKay encouraged the group to “Seize the Gorilla.” In other words, expand your vision so that you are not so narrowly focused that you miss the gorilla who is beating his chest in front of you saying, “Hey, look at me. I could be the key to your success but you don’t even see me when I’m standing right in front of you.”


So what have you been missing that was staring you in the face, just daring you to notice it? For me, I have a tendency to tune out those around me when I am engrossed in reading or watching something of interest to me. In the course of tuning those people out, I have missed instructions like “Please go to the grocery store and pick up pasta so we can have dinner.” Kinda important if you want to eat, isn’t it?



We also tend to see things within the framework of what we already know. For instance the hippocampus part of your brain shreds data for which it has no reference. Therefore, if you want to retain something new, you have to make a concerted effort to remember it. Writing it down and visualizing the encounter are two methods of helping us make a new experience a lasting memory. It’s a way to “Seize the Gorilla.”


What Gorilla do you need to seize? For those who are in sales, there may be new prospects that could really benefit from your expertise but you aren’t even looking for them. It’s the same old, same old for developing new sources of leads. Time to “Seize the Gorilla” and start noticing the things that are right in front of our faces. “Yes dear, I’ll get pasta on the way home tonight.”


Seizing the Gorilla,


Rodney Johnson

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